In October 2021, Ambassador Asaf Zamir began his tenure as consul general of Israel in New York, representing the State of Israel to New York, New Jersey, Pennsylvania, Ohio, and Delaware.

Ambassador Zamir spent his formative years living with his family in Florida before returning to Israel to finish his schooling. He served in the Israel Defense Forces as part of the Central Control Unit in the Israeli Air Force and received a law degree at Tel Aviv University.

In 2008, Ambassador Zamir was elected deputy mayor of the Tel Aviv City Council as part of the Rov Halr party he co-founded. Subsequently, he was re-elected to the Tel Aviv City Council in 2013, where he retained his position as deputy mayor and assumed all responsibility for the city's education system.

Throughout his municipal career, Ambassador Zamir focused on affordable housing, public transportation, education equality, civil rights for minorities and the refugee community, and served as an advocate on behalf of the LGBTQ community in Tel Aviv/Yafo. He also chaired the board of the Yehoshua Rabinovich Foundation for the Arts, where he actively supported literature, music, dance, experimental theater, and cinema.

In 2011, the Ambassador established the Mitpakdim Movement, aimed at motivating youth to enroll as party members to all political parties in Israel and promoted public awareness toward the importance of political activity among Israeli citizens.

In the April 2019 elections, Ambassador Zamir entered national Israeli politics as part of the Blue and White party led Benny Gantz and Yair Lapid. In May 2020, with the formation of the national unity government, he was appointed minister of Tourism. Later that year, he resigned and called for new elections, and played a key role in the effort that eventually led to the formation of the most diverse government in Israeli history. This new government, led by Prime Minister Naftali Bennett and Foreign Minister Yair Lapid, appointed Ambassador Zamir as Israel’s Consul General in New York. 

Ambassador Zamir is married to Israeli actress Maya Wertheimer.