#Matzah Challenge for Israel

STAND WITH ISRAEL.
AND STAND AGAINST ANTISEMITISM. HERE’S HOW.

UJA’s annual Matzah Challenge inspires some pretty fun culinary creativity. But behind it is a powerful and enduring goal.

As we come to the Passover table this holiday, we’re holding in our hearts the more than 130 hostages still in captivity, who should be home with us right now, experiencing the freedom at the core of the Exodus story. In this moment, against a backdrop of rising global antisemitism, we’re more determined than ever to empower every individual to show their Jewish pride, without fear or reservation.

So we invite you to make a matzah creation and post it on social media using the hashtag #MatzahChallenge. From April 22 to 30, every social media post you upload of your matzah creation using the hashtag #MatzahChallenge will unlock $18 to amplify UJA’s powerful work in Israel and beyond.* Our purpose this Passover has never been clearer.

*Up to $50,000

Join Us

Create
a tasty treat featuring matzah!
Think: matzah brittle, avocado matzah toast, matzah brei...The sky – or your kitchen – is the limit.
Snap
a pic or take a video.
Post
to Instagram, Facebook, TikTok, or Twitter during Passover using the hashtag #MatzahChallenge.
Nominate
a friend to take the challenge too. And know you've done some good.

MORE WAYS TO SHOW YOUR JEWISH PRIDE

DURING PASSOVER AND BEYOND

Visit the

UJA Swag Shop

Use code #MatzahChallenge to receive 20% off this special Passover bundle.

Get Your Passover Swag

Frequently Asked Questions

Where does the money go?

Each post unlocks $18 toward UJA's annual campaign, much of which is focused on helping the people of Israel recover from trauma and rebuild after destruction, while combating surging antisemitism at home and fostering Jewish life.

Where can I learn more about your efforts to help the people of Israel?

UJA is focused on supporting and highlighting its work healing a nation in trauma, providing professional care for survivors and grieving families, and revitalizing the most impacted communities — all while fighting rising antisemitism and supporting the community at home. You can learn more here and here.

I’d like to amp-up my support and donate. Where can I do that?

You can donate right here. Thank you for your generosity at this critical time.

Who is donating the money?

This match is made possible through the generosity of a longtime UJA supporter.

What does UJA do?

At UJA, we care for Jews everywhere and New Yorkers of all backgrounds, respond to crises close to home and far away, and shape our Jewish future. Our essential relationships with hundreds of nonprofits worldwide make us agile and ready to meet urgent needs that arise and our community’s abiding needs, day in and day out. Our ongoing priorities right now include our continued commitment to meeting the intermediate and long-term needs on the ground in Israel as well as combating rising antisemitism here at home.

How many times can I post?

You can post as many times as you’d like. Every hashtag with #MatzahChallenge will be matched, even if you’ve already posted once … or twice … or twenty times before.

Do I have to live in New York to participate?

Nope. You can participate in the #MatzahChallenge from anywhere.

Do I have to be Jewish to participate?

Nope. Anyone can participate in the #MatzahChallenge!