Join the Publishing Division to honor Pennie Clark Ianniciello and John Rubin, as we recognize them for their outstanding accomplishments in the publishing industry and philanthropy. We’ll also note the importance of UJA’s historic response to Covid-19 in addressing the many challenges that still lay ahead.
Roll of Honor
Gifts of $1,000 or more to UJA's 2021 Annual Campaign will be added to our Entertainment Roll of Honor.
Pennie is a “true Seattleite,” born and raised in the Pacific Northwest. Pennie’s family loved books, paintings, and opera. She began her career as a book distributor at Pipeline Pacific before moving to Costco, where she has been since 1989. Pennie’s professional work gives her particular pride given that she has dyslexia. She also holds a B.A. in social work from the University of Washington.
Pennie loves traveling and delving into Renaissance art when she’s in Europe. She also enjoys cooking, gardening, and being entertained by her two dogs. She reads everything, from new authors to longtime favorites, and cookbooks to new nonfiction. What she loves most about her work is that she is constantly learning, whether it be about current events, hidden histories, or fascinating bits of trivia.
Pennie has served on the boards of the PNBA and the Red Cross and currently serves on the board of the King County Library System Foundation.
John is the son of an independent bookseller and founded Above the Treeline in 2002. Before founding Above the Treeline, he spent 10 years as a management consultant with A.T. Kearney.
The company’s first product, Treeline Analytics, was designed to help independent booksellers improve their inventory management decisions by better leveraging the wealth of information stored in their point-of-sale systems — thereby helping booksellers get “above the treeline.” The company was an early adopter of “software as a service,” an approach that has since become commonplace.
Leveraging the assets of Treeline Analytics and the trust it had built up in the market, John developed Edelweiss to allow publishers to stop printing tens of thousands of paper catalogs of new and already-published titles multiple times per year. Edelweiss has been the primary way that English language publishers communicate new title information to the professional book world for the last decade.
John is currently working on rolling out Edelweiss360, a mobile extension of Edelweiss that allows independent booksellers to efficiently create and send targeted messages to customers.
Journal Ad Deadline: Monday, June 7, 2021
Ad Specs: 4.5” wide x 7.5” deep
White ads will be black & white. All other ads can be color or black & white. We accept only digital files as press-resolution PDFs. If UJA-Federation is mentioned in the ad, please note it’s spelled with a hyphen and without the article the. Ads submitted should contain a congratulatory message and not promote or advertise a business. Ads should not include crop marks or any printers marks.
Have questions? Contact Adrienne Imprescia at or 212.836.1345.
Publishing Division Executive Committee
Richard B. Heller