After an unprecedented year of uncertainty and isolation (and lots of meals at home), we’re coming together to help New York get back on its feet. Cue the #MatzahChallenge.
From March 24 to April 4, all posts uploaded to social media using the hashtag #MatzahChallenge will be matched with an $18 donation to UJA, thanks to a generous donor. Post as many times as you’d like and tag your friends to take the challenge too.
During this critical time, your participation makes all the difference. So let’s get posting.
a tasty treat featuring matzah!
Think: matzah avocado toast, matzah pizza, etc.
to Instagram, Facebook, or Twitter during Passover using the hashtag #MatzahChallenge.
a friend to take the challenge too. And know you've done some good.
The money raised in this campaign will help fund the hundreds of nonprofits in our network in New York, in Israel, and around the world. We’re working around the clock to address the urgent needs brought on by the pandemic, including unemployment, food insecurity, mental health issues, and more.
UJA and our network of nonprofits have been on the ground since Day One, responding to the drastically mounting and evolving needs. To date, we’ve allocated nearly $67 million in Covid relief, above and beyond our annual allocations. Right now we’re also on the front lines, bringing the vaccine to New York’s must vulnerable communities, and supporting vaccine education and access – to help keep all New Yorkers safe. Covid-19’s collateral damage has left painful scars and new challenges, but UJA is positioned to offer strategic solutions to these issues and more. You can read more about our Covid response here.
This match campaign is made possible thanks to a generous donor.
At UJA, we care for Jews everywhere and New Yorkers of all backgrounds, respond to crises close to home and far away, and shape our Jewish future. Within each of these areas, we tackle critical issues such as fighting poverty, caring for the elderly, nurturing mental health and well-being, responding to global crises, and creating inclusive Jewish communities.
No, unfortunately, Instagram stories using #MatzahChallenge don’t officially count, but we encourage people to use stories to spread the word and support their posts.
You can post as many times as you’d like. Every hashtag will be matched, even if you’ve already posted once … or twice … or twenty times before.
Nope. You can participate in the #MatzahChallenge from anywhere.
Absolutely not. Anyone who’s munching on matzah and wants to give back is welcome to join the #MatzahChallenge.