Now in its second year, UJA-Federation of New York’s #MatzahChallenge brings people together over the most celebrated Jewish holiday to share their tasty matzah creations on social media, all while doing some good. So giving back is as easy as fixing a snack!

This Passover, all posts uploaded to social media using the hashtag #MatzahChallenge will be matched with an $18 donation to UJA to help someone in need.

Here’s how it works:

  1. Create a drool-worthy treat featuring matzah (think: matzah avocado toast, matzah pizza, etc.)
  2. Snap a pic and post it to Instagram, Facebook, or Twitter during Passover (April 19 – 27) using the hashtag #MatzahChallenge
  3. Smile! You’ve done good. Now tag your friends to keep it going.

Special thanks to our generous donors Donna & Yale Fergang and Laura & Rob Medway for making this match possible.