It was a mistake. A big one.
Somehow the listing in Time Out New York read, “If you want to pick up a backpack for your child, come to UJA headquarters on Monday.” What the listing was supposed to advertise was a volunteer opportunity at UJA headquarters to pack backpacks as part of our Supplies for Success initiative.
Supplies for Success brings volunteers together to pack backpacks for low-income children, operating under the belief that all kids should start school feeling prepared and good about themselves. Since its inception in 2001, the program has grown from helping 68 children to more than 12,000 last year.