April 3, 2023 (NEW YORK, NY) -- UJA-Federation of New York is bringing back the perennial fan favorite #MatzahChallenge – spreading culinary matzah fun while sharing Jewish pride for Passover.    

From April 3 to 13, for every post uploaded to social media using the hashtag #MatzahChallenge, a generous donor will give $18 to support UJA’s vital work combating antisemitism and more. This is an opportunity to show off delicious and creative matzah recipes, from matzah pizza to creative chocolate matzah desserts and more.   

Here’s how you do the #MatzahChallenge:   

Create: Put together a meal or snack with matzah (e.g. avocado matzah toast or matzah brittle) 

Snap: Take a photo or a video of your matzah creation 

Post: Use the hashtag #MatzahChallenge and upload your matzah to Instagram, Facebook, TikTok, or Twitter between April 3 and April 13 

Nominate: Tag a friend to participate in the challenge   

The #MatzahChallenge launched in 2018 and has since become a fun and interactive tradition for celebrities and influencers, including Jake Cohen, Melinda Strauss, Mike Solomonov, Andrew Zimmern, Eitan Bernath, Einat Admony, Michael Twitty, Lizzy Savetsky, and more.   

Details about the #MatzahChallenge can be found at https://www.ujafedny.org/matzah-challenge.    

All-New UJA Swag Sweepstakes: This year, you can enter to win a Passover swag bag that features matzah-themed kitchen gear. From matzah-decorated oven mitts to a “kosher for Passover” mug, this is your chance to show off during your seder.   

Seder guide: UJA’s “Find A Seder” program is back this year with several community meals, both in-person and virtual, throughout New York City, Long Island, and Westchester County. The “Find A Seder” program is available at ujafedny.org/find-a-seder.   

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About UJA-Federation of New York:  
Working with a network of hundreds of nonprofits, UJA extends its reach from New York to Israel to nearly 70 other countries around the world, touching the lives of 4.5 million people annually. Every year, UJA-Federation provides approximately $180 million in grants. For more information, please visit ujafedny.org.